> Online spending Just what is spent online by advertisers?
Research from IAB and PricewaterhouseCoopers shows that online advertising has established itself as a major advertising medium.
In Q1 & Q2 (i.e. the first half of 2005) online advertising took a 5.8% share of all UK adspend (to put this into context that already exceeds outdoor’s share of 5.1%).
With a total adspend of £490.8m (almost half a Billion pounds), online advertising has come of age as it continues to be the fastest growing advertising medium in history. *
So what?
In real terms this simply shows that more and more businesses are placing their trust in the online market. Lifestyle.co.uk is one small cog in the online market, but on that can put your business in front of prospective clients and customers.
* source Internet Advertising Bureau 2005
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